Broadcast Audubon

The Peregrine Falcon

By: Steve Jones   ©2016 (SJones)

Photo Credits: Peregrine on the ledge by Steve Jones

                     Peregrine wing-spread by National Geographic 

Totems, omens, signs, talismans – what do they mean? Do they help or hinder? Do they comfort or bode ill? Do they have a place in guiding or illuminating decision making or leadership? Do they introduce yet another set of leadership lessons from nature? Perhaps so; maybe not. I cannot definitively answer those questions, yet I can reflect from a personal experience when such a “sign” appeared to me, and how I sought insight and wisdom (and perhaps solace) from it.

It’s been some time now, although the memory is vivid and lasting. I had arrived early for an airport hotel interview within sight of Atlanta’s Hartsfield. In fact, I had four hours to kill. Forced to book either a flight leaving no cushion between arriving and the scheduled interview, and arriving earlier with a much longer, I chose the latter. I don’t do well with cutting it close, so there I was. Fortunately, I had a special frequent-guest relationship with that hotel chain – they permitted me access to the executive lounge on the 17th floor.

A major winter storm now spinning off the New Jersey coast had powered through the Southeastern USA the night before my morning arrival. The night’s rain had transitioned to snow before tapering, leaving a few patches on grass where it had stuck. Now on the storm’s backside, punishing northwest winds carried flurries and occasional snow showers, an unusual sight there in Atlanta, even in mid-January.

I had just missed a departing hotel shuttle at the terminal. Standing in the horizontal snow flurries, I found buffer from the wind in one of those three-sided glass bus shelters. My suit jacket interview garb made the 15-minute wait seem much longer. A strong bus heater and subsequent delivery to the hotel entrance warmed my body. However, I felt a bit cold mentally and emotionally to the entire idea of being there. I already had a good job, with much yet to accomplish. Sure, I had hit a rough professional spot. Judy, my wife of decades, had said, “The time is not right. The potential position is not right for you/us.” I was in Atlanta anyway, against her better judgment and instincts, which over many years had served us well.

The executive lounge looked south from the 17th floor. FedEx’s Atlanta operations spread out beneath us, the commercial airport beyond that. I could hear and feel the wind swirling around the building, even on this sheltered lee side. Making myself at home, I pulled out the laptop, secured connectivity, and went about Steves Peregrineconducting the business of the university that employed me, occasionally revisiting my notes and background materials for the interview. Peripherally, I noticed a fellow lounge occupant near the window, camera in hand. I rose to see the object of her attention. There on the 17th floor window ledge (perhaps eight inches wide) stood a peregrine falcon. From the Cornell Lab of Ornithology web site, “Powerful and fast-flying, the Peregrine Falcon hunts medium-sized birds, dropping down on them from high above in a spectacular stoop. They were virtually eradicated from eastern North America by pesticide poisoning in the middle 20th century. After significant recovery efforts, Peregrine Falcons have made an incredible rebound and are now regularly seen in many large cities and coastal areas.”

The morning gale had obviously buffeted my window ledge falcon! Although now somewhat protected, feathers still in disarray, the bird evidenced its wind-bludgeoning.

My dominant initial impression of the bird, within arm’s length beyond the glass, filtered through my own lens as an unabashed champion of accipiter species and other birds of prey, amounted to wonder, awe, beauty, and inspiration. I did not contemplate its ruffled feathers at first, only marveled that this incredible bird had suddenly appeared on such a blustery morning on my 17th floor ledge! Only later when viewing peregrine photos on line did I truly appreciate how bedraggled this one looked.

Regardless, I leaped to find meaning in its visit. Wikipedia at hand, I learned that peregrine comes from the Latin for wanderer. That was perfect; my own career has found me wandering. This potential new gig would entail additional wandering. It’s a positive sign, I imagined and rationalized. The peregrine is signaling that this is the right move; that the time is now; that I belong here awaiting a 90-minute interview. How could the peregrine be wrong? But the Latin is not enough alone. I next discovered that the peregrine is an “animal totem that brings higher wisdom and greater knowledge to deal with personal dilemmas.” There, that’s the mother lode of omen evidence, right?! This new position, I reasoned, is meant to be, predestined, a foregone conclusion.

I watched the falcon now and again for more than an hour, convinced that I was reading the message correctly. Eventually as I watched, the bird looked away and, with wings open, slipped gracefully from the ledge and dipped below my line of sight, and did not reappear. I felt blessed to receive and interpret the powerful totem. Truth be told, I sensed greater blessing and pleasure having simply been there to see the peregrine up close and personal. I knew the species had adapted to urban high-rise life, and had acquired a taste for European pigeon cuisine, fresh off the wing. Perhaps a pigeon below had prompted the bird to leave me behind.

I appreciated my 90-minute interview. There is no better way than preparing for such an interview to learn at depth about another institution. Seventeen members of that university’s committed community grilled me, but not unpleasantly. I answered questions as well as I could. Not once did I think, “Oh God, why did I answer it that way – I could have done so much better?” I even found a way to work the falcon into a response. Perhaps that is why a week later the search firm called to say, “Thanks, but no thanks.”

I accepted that notification with sincere relief. Judy was right about the position at that point in our lives. By then I had even re-interpreted the peregrine sighting. The falcon did not appear to me in its regal form, an exquisite work of art. For goodness sakes, the bird presented itself with ruffled feathers, wind-whipped and battered. It appeared in an act of escape – seeking shelter from the morning’s unpleasant, even tumultuous conditions. Perhaps that is why I appeared in Atlanta that morning, seeking shelter from some unpleasant weather. Perhaps the bird employed its own poor judgment when it lifted from its overnight perch, and found itself tossed in stormy skies until the building offered refuge.

I misread the wind-bludgeoned bird, seeing only a positive interpretation. I reached the wrong conclusion. The peregrine carried a message I failed to see, expressing instead, “Beware of these wanderings, especially given the conditions that prevail within your decision framework.” The bird was saying, “Look at me. See how foolish I have been. I ventured forth this morning when I should have stayed home. I’m fortunate to have found shelter.”

In all honesty, I do not normally look for premonitions from nature. Instead, I seek lessons from nature. Obviously, the peregrine did not signal an interview outcome. Instead, the bird prompted me to think deeply. Like the falcon, I had ventured out during a period of less than favorable conditions. I was casting for another position that would have been akin to finding temporary respite from ill winds on a precarious perch 17 stories into the torrent. I was looking to escape something, and not consciously reaching with positive purpose. Escaping is only part of completing the equation. A purposeful journey takes us to something, not just away. I violated that cardinal rule of career rationality. My Mother used to caution us, “Be careful what you wish for; you just might get it.”

I still ponder that juncture in my life. Had they offered me a finalist interview on-campus, would I have gone? I think my relief suggests that I had already made up my mind. Or did I? They did not test me with an invitation. Nor had I called to withdraw my candidacy before they rejected me. Even with the benefit of a long look backward, I am still not entirely sure whether I would have gone through with a campus interview. Perhaps I do not need to know how I would have responded. We all have second-guessed other people’s decisions. Here I am questioning my own decision – ironically, one I never had the chance to make. Leadership is about examining self, and learning from it. Looking back is a natural part of that essential introspection, so long as we focus mainly on what lies ahead. As with all other major decisions along the way, I am not wishing for a redo.

I reminded myself that mine had not been a life and death decision; shoot, it turned out not to be a decision at all! In contrast, a peregrine may not get a second chance to make up for poor judgment. I lost nothing from venturing to Atlanta for a rich learning experience. Sure, I invested a few days in preparing for the interview, and in traveling to and from. The key word is “invested.” The trip paid dividends in understanding another university, meeting some very impressive people, and in knowing myself better. Interestingly, as a hopeful candidate I found promise in nature’s totem; as a rejected semi-finalist, I found comfort in a different interpretation. That alone served to remind me that nature often furnishes varying frames of reference, and an interpretation filter for our choosing.

So, what was my nature based leadership lesson? I puzzle a bit over whether NBL is best characterized as employing lessons drawn from nature. This discussion of totems and talismans, I believe, adds credence to the alternative (or complementary) notion that NBL is more about deriving lessons inspired by nature. Perhaps that distinction is not important. It is nature in either case that spurs the thinking that enriches our daily living, learning, serving, and leading. Think how dull my four-hour wait could have been. Consider what stimuli I would have missed had I simply looked out the window to see a bird on a ledge, and nothing more. Contemplate how uninspiring the trip would have been if I had not paid attention to the retreating storm and the howling winds it brought to Atlanta on its backside.

Nature based leadership, as I preach to anyone who will listen, enables and inspires us to pay attention, to actually look hard at what surrounds us every minute of every day. Unless we look, we will not see. We will especially not see what everyday blindness to our world hides from far too many, even when in plain sight. And unless we truly see, life and living will never evoke feelings deeply enough to spur us to action. Action, which in the 1859 words of Antioch’s founding president Horace Mann, leads to making a difference for today and tomorrow, “Be ashamed to die until you have won some victory for humanity.”

Nature is a portal through which I view all that life comprises. Nature nurtures my soul, enriches my mind, commands my heart, fuels my body, and lifts my spirit. I enjoyed toying with the idea of peregrine as talisman and totem. Most importantly, I found solace that this daring bird of prey, this thing of wild beauty, this symbol of nature’s fury and mastery, had alighted on a 17th story ledge during that brief period when I was wrestling with a personal and professional dilemma, and at a time when a mid-Atlantic coastal storm had ushered some rough weather into the Southland. The mix allowed me to look deeply into urban wildness and its temporal intersection with me and my inner self. I see more clearly through the filter and magnification of Nature’s lenses. I am grateful for every opportunity I have to look, see, feel, and act. A lesson in, or one inspired by nature? I accept either, with deep appreciation for yet another chance to live, learn, and grow.


About the Author: Steve’s PhD is in Natural Resources Management (1987). He practiced forestry in the southern forest products industry for a dozen years prior to pursuing his doctorate. He has since served eight universities, including three as CEO (2004-present). He is currently President, Antioch University New England (AUNE). He also chaired the Governing Board of the University of the Arctic 2005-08. Steve believes that every lesson for living, learning, serving, and leading is either written indelibly in or inspired compellingly by nature. Steve co-created AUNE’s Nature Based Leadership Institute in 2015 ( Reach Steve at This email address is being protected from spambots. You need JavaScript enabled to view it.


SustainAbility Newsletter Archive Article (random)

Sustainable Demonstration Project at Scotland Yards Golf Club Taking Shape


With the economy still in the doldrums, a group of business and non-profit organizations has come together with an 18 hole golf course in Florida to demonstrate that embedding and embracing the tenets of sustainability regardless of the size and budget of the golf course will provide economic viability and  provide a foundation upon which to deliver environmental and social benefits.

Audubon Lifestyles is coordinating the project at the Scotland Yards Golf Club, located between the small citrus towns of Zephyrhills and Dade City, and within easy driving distance of both Orlando and Tampa, Florida. Florida has been one of the states most impacted by the downturned economy, and so it made perfect sense to our team to prove the potential to doubters of sustainability by implementing sustainable management practices on a golf facility in a location that has been hardest hit with tough times.

David Rinaldo, General Manager of Scotland Yards said, “The past several years has been a real challenge to the entire golf industry, and our course certainly hasn’t been any exception." 

The Rinaldo family built and opened the course in the 1970’s and sold the course several years ago.  But, as is often the case, that business transaction didn’t work out, and the Rinaldo's now find themselves reacquiring their old family course again.

“While we certainly care about the environment, if we can’t maintain a financially viable business, we simply would not be able to continue to function.  We were very exited to learn about the benefits of operating more sustainably, and couldn’t be  happier to become involved as a demonstration project that showcases sustainability on golf courses.” Rinaldo continued. 

Eric Dodson, CEO of Audubon Lifestyles has pulled together a small, but growing group of businesses that have agreed to contribute their time, expertise, products and services to the project. 

“We hope that we can prove to other golf facility owners who may be struggling in this economy that it doesn’t matter what how big or small your golf facility’s operating budget is— that it just makes financial sense to embrace the sustainability opportunities that are available in the market right now.”  Dodson says.

David Rinaldo has agreed to implement the recommended actions developed through the project, and to document the results over time. 

Ron Dodson  of the Dodson Group llc, a consulting firm who has agreed to participate in this project  said, “The main focus of the Sustainable Demonstration Project at Scotland Yards Golf Club is on economic viability.  Simply stated that means ‘make more, spend less’ . We believe that there are some adjustments that can be made regarding the overall management of the golf course, which will not only reduce expenditures, but improve the overall quality of the golf course.  With reduced expenditures, coupled with improved quality, it is our belief that the course will see increased play.  Increased play means more income.”

At present the groups who have agreed to participate in the Sustainable Demonstration Project at Scotland Yards Golf Club are:  Audubon Lifestyles, who will serve as lead project coordinator; True North Outdoors from Kansas City, Kansas who will provide sustainable landscape management advice and services;  Love & Dodson, based in College Park, Maryland who will take the lead in the sustainable planning, design and development for the project; Turf Feeding Systems as a producer of fertigation systems based in Houston, Texas has agreed to donate a fertigation system;  The Dodson Group llc who will offer sustainability and environmental consulting including mapping the entire course, and; Trusty & Associates based in Council Bluffs, Iowa who will provide Public Relations and Marketing Firm.

If your business or organization is inerested in joining our growning team, and is interested in becoming an active participant in our efforts at Scotland Yards please contact:  Eric Dodson  at: This email address is being protected from spambots. You need JavaScript enabled to view it. or 727-733-0762


References and Sources used in this issue of SustainAbility Newsletter Include:
Audubon Lifestyles 
The International Sustainability Council 

The Cornell Lab

Small Business Trends              

Sanford Golf Design

Scotland Yards Golf Club


Turf Feeding Systems

Love and Dodson              

The Dodson Group      

To learn about sponsorship opportunities please call us at: 727-733-0762
This Issue of the SustainAbility Newsletter sponsored in part by:

The Dodson Group

$25 Annually $100 Annually $250 Reg / $100 Annually


Sponsors are a critically important part to the success of ISC-Audubon. As a non-profit organization dedicated to advocating sustainability, we offer all of our programs to our members free of charge, and are publicly available for download on our website.

ISC-Audubon is proud to extend the opportunity to select businesses and organizations to become sponsors of our sustainability education and advocacy programs. As a sponsor, your business or organization can realize significant value.

Click here to learn more about this opportunity. 


A Coalition for Good - Spreading the Seeds of Sustainability

ISC-Audubon is a coalition of non-profit organizations and initiatives that include The International Sustainability Council (ISC), Audubon Lifestyles, Audubon Outdoors, Planit Green, Broadcast Audubon, and the Audubon Network for Sustainability. 

Funds generated through memberships and donations are used to provide fruit & vegetable seeds, wildflower seed mix, and wildlife feed & birdseed to urban and suburban communities around the world. These seeds are used by communities to establish fruit and vegetable gardens, bird and wildlife sanctuaries, and for the beautification of urban and suburban landscapes by creating flower and native plant gardens.

Read more